Laundrylux Laundromat - The Bronx

I know I say it a lot but I'll say it again.  I love referrals and repeat business.  This, to me, is so important.  This was the second laundromat shoot I've done now for Laundrylux which manufacturers commercial laundry equipment.  The first one was in Queens and this time I was in The Bronx to shoot a location that was just about to open.

I wish I would have counted the number of people that stopped by this location to ask, "Are you guys open yet?" while I was shooting this space.  It was impressive and there's obviously demand for it in the neighborhood.  The space is GIANT (as the name indicates), clean and new and ready for your laundry needs.

Pictured here was Jim.  He was my contact at this location and one of the owners of the space.  Super nice guy and I wish him all the success in the opening of this beautiful location.

Laundrylux washing machines at Queens Laundromat

I was recently hired to photograph a laundromat in Queens to help support the manufacturers, Laundrylux marketing effort for both current and future laundromat owners.  I was connected with the owner of this location and we agreed on a date to shoot.

On the night before the shoot, it was raining...hard. The next morning, no change.  Fortunately, there were only a few shots I needed outside. 

There was a brief reprieve from the rain so I took advantage to get shots of the exterior.  The location is on a pretty busy street relatively close to the LGA airport.  Once back inside, I knew the key to this shoot was to get the color right.  When fluorescent lights are used, they throw off a green cast that isn't terribly visible until you compare it to other light.  So for each of the locations in the store, I would reset my white balance on the camera using a card to ensure I was capturing an accurate, balanced color from each section of the store. 

This shoot went well and the people involved in the shoot were great to work with.  I definitely look forward to shooting additional locations with this group.