I love when new challenges come my way. A couple months ago, I stopped by the offices of VGS (Visual Graphic Systems) to provide a quote to photograph a set of drive-thru systems. There were four separate "systems" in place that each have components that can be swapped out for advertising purposes. VGS has their systems in a warehouse, which is great for shooting indoor however, it presents its own set of challenges with mixed lighting, reflection and framing the objects with enough contrast that they can be cut-out and delivered as a Photoshop layer.
I was very fortunate to have some help. Theresa, who has worked with me on many shoots, helped from the planning to the execution and I can't thank her enough. Also, all the VGS staff was very accommodating when it came to helping with moving items and blocking out light from some windows.
A couple of the systems I'll highlight here are the Dunkin Drive-Thru and a VGS exclusive drive-thru system called "Burger Bar". They've put a lot of effort into making and building this system that has a lot of great humor. They note, "Don't touch / 8'6" / The Bun" on the top of the Welcome Bar. On the menu, one portion reads, "Winner, Winner, Chicken Dinner". This particular system has a digital menu component on the right side that rotates different signage as you wait to place your order. Here's what the whole system looks like.