Commercial Work: Drive-Thru Systems for VGS

I love when new challenges come my way.  A couple months ago, I stopped by the offices of VGS (Visual Graphic Systems) to provide a quote to photograph a set of drive-thru systems.  There were four separate "systems" in place that each have components that can be swapped out for advertising purposes.  VGS has their systems in a warehouse, which is great for shooting indoor however, it presents its own set of challenges with mixed lighting, reflection and framing the objects with enough contrast that they can be cut-out and delivered as a Photoshop layer. 

I was very fortunate to have some help.  Theresa, who has worked with me on many shoots, helped from the planning to the execution and I can't thank her enough.  Also, all the VGS staff was very accommodating when it came to helping with moving items and blocking out light from some windows.

A couple of the systems I'll highlight here are the Dunkin Drive-Thru and a VGS exclusive drive-thru system called "Burger Bar".  They've put a lot of effort into making and building this system that has a lot of great humor.  They note, "Don't touch / 8'6" / The Bun" on the top of the Welcome Bar.  On the menu, one portion reads, "Winner, Winner, Chicken Dinner".  This particular system has a digital menu component on the right side that rotates different signage as you wait to place your order. Here's what the whole system looks like. 

 Burger Bar Drive-Thru system with digital menu system

Burger Bar Drive-Thru system with digital menu system

Another system we shot was for Dunkin'.  Its amazing how many little things you notice about what's in and around this system when you look at everything blown-up to 500%. 

 Dunkin' Donuts Drive-Thru System

Dunkin' Donuts Drive-Thru System

Great clients (thanks Anna & Shannon) and fun, challenging work.  I look forward to additional opportunities with VGS.